How Does the YouTube Algorithm Work: Unlock YouTube to Its Full Extent


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Creating videos for the YouTube algorithm could be troublesome for those who do not know how the YouTube algorithm works. That is because YouTube algorithm recommendations present more than 70% of the videos watched by YouTube users.

Because YouTube has 2.5 billion active users who accumulatively watch 694,000 minutes of videos per minute, this percentage shows what a powerful tool, if used correctly, the YouTube algorithm is.

How does the YouTube algorithm work? YouTube algorithm constantly improves to enhance the overall user experience in the platform. A YouTube creator or a YouTube channel needs to know how the algorithm works in 2023, to have a successful campaign on YouTube.

If skipping the learning part and skipping the results is more intriguing, working with an SMM panel provider could be a top choice.

As an SMM panel provider, views4you provides everything a channel needs to boost its numbers. For YouTube, views4you specialized social platform offers services that make an instant impact.

Easy to use, you can purchase YouTube views, subscribers, likes, watch time, comments, and many more features to boost your YouTube channel and become favored by the algorithm.

How the YouTube Algorithm Evolved Throughout the Time

YouTube algorithm is very similar to KFC’s special recipe, a secret that is not known fully. Phases can be seen as the dates when YouTube changes or improves its algorithm to enhance overall user satisfaction.

Throughout time, there are several phases in which YouTube’s algorithm evolves. Each phase has a long-lasting effect on how the YouTube algorithm works. The best way to understand how the algorithm’s current system works is to check its past modifications to learn how it evolved.

2005: Views, Views, and Views

YouTube was created in 2005 as a video platform. Initially, the idea was to attract people to the platform, so YouTube’s algorithm suggests videos that generate the most YouTube likes, clicks and views. How many viewers are watching more and more videos on YouTube is the single most important metric of the algorithm.

Content creators focus on getting more views instead of the content, and therefore, one of the most disliked features of the internet started to occur in the YouTube platform: clickbait.

To get more views favored by YouTube’s algorithm, YouTube creators create misleading video titles, video thumbnails, or false video descriptions.

Soon, YouTube realized the growing discomfort and annoyance of the users. Users feel trickled and annoyed because of the irrelevancy of the video content.

As a natural result, the algorithm that aims to get more views has gotten less and less due to the clickbait problem.

Obsession of click-through rate continued until 2012 when YouTube authorities decided(or were forced by the declining number of users) to take action and improve YouTube’s algorithm on suggested video selection.

2012: What If People Watch Videos?

In 2012, YouTube introduced a recommended video system that relies on watch time. Instead of promoting the most viewed content, the algorithm started favoring the content with more watch time and overall time spent on the platform.

The adjusted recommendation system instantly improves the new videos uploaded to the platform. With the new adjustments, clickbait YouTubers instantly vanished from the platform. In their place, the YouTube algorithm rewards content creators who produce engaging videos, check video performance, focus on video quality, and tailor videos.

YouTube audience started to get relevant content that they ”click” for. The platform’s content immensely improved and, more importantly, got more specialized. Podcasts, instruction videos, gaming, sports analysis, and many more topics have been classified on YouTube.

2012 update on YouTube algorithm could be seen as a root of the modern version of the platform. With the update, YouTube has shaped into a social media platform that aims for viewer satisfaction.

Although the 2012 update on the algorithm certainly improved the user’s experience with the platform, YouTube authorities soon realized another important factor to consider: spending a certain amount of time on the platform does not necessarily transmit quality time. Therefore, further upgrades to the YouTube algorithm were inevitable.

2016: Behold, the Machine Learning

2016 was a revolutionary progress for the YouTube platform. Direct responses from the users such as;

  • surveys (real-time feedback loop),
  • likes,
  • dislikes,
  • shares,
  • and not interested.

options were introduced to enhance user experience.

Furthermore, YouTube released a whitepaper about how the recommendation system of AI works.

The whitepaper announcement brought excitement to the content creators who thought that the provided guidelines would be the key to learning how to master the YouTube algorithm.

Hence, the whitepaper indeed provides important information about the YouTube algorithm; it is very complicated. The whitepaper has a lot of complicated explanations, mathematical formulas about how the algorithm works, etc.

Although the whitepaper was very hard to process with all the technical jargon and formulas, it was still easy to realize one important purpose of AI, which is making suggested YouTube content become way more personal than ever before.

Nonetheless, it was a huge update to enhance the user’s experience with the platform. As a result of the update, 70% of the watch time by the users is suggested by the algorithm.

18 Years of the Journey of YouTube Videos

With over 2.5 billion active users, YouTube is the second-highest active user among the social media platforms. As YouTube gained more and more popularity throughout the years, what kind of content is promoted by the algorithm started questioned.

The reason behind the questioning YouTube algorithm in 2023 is it cannot stop ”borderline” content.

Borderline content is content that fits the rules and regulations of YouTube but still could be considered harmful misinformative content. YouTube creators must be very careful with the regulations of YouTube.

Between 2016 and now, YouTube continues to improve its algorithm, along with its strict content rules. No matter how many trending videos or viral video a channel have, if the content does not fit into YouTube regulations, the algorithm will ghost the other videos of the same channel. It does not matter even if it’s only one video or multiple videos.

How Does YouTube Algorithm Function in 2023?

First established back in 2005, the YouTube platform certainly become one of the biggest social platforms in the market. YouTube algorithm has immense upgrades in the last 18 years. So how does the YouTube algorithm function in 2023?

The platform’s algorithm has two main goals;

  • Selecting the right video and suggesting it to the right person.
  • Matching videos based on the user’s search history.

YouTube aims to present videos that people watch. One of the newest features on the Platform, YouTube Shorts also has the same algorithm.

Videos performance is the most important metric in the algorithm. Hence, user behavior is also monitored for even better results. Ultimately, the algorithm affects the recommendation system and search results.

Algorithm on Recommended Videos

YouTube search for the best possible match between suggested videos and users. YouTube analytics look for trending and popular videos that match with what viewers watching previously. This also applied to short videos.

Algorithm on Search Engine

Even if two people type the same words into the search bar, videos appears most likely to be different. Several factors make a video pop up in the user’s search query;

  1. Video description, video’s title, and keywords match the user’s search query.
  2. Video engagement, which is likes, comments, shares, etc.

These are the main logic behind the algorithm. Check for the requirements and regulations of YouTube before your video uploaded, and future videos.


How to Increase a YouTube Channel Performance?

There are several things to increase your chances to discovered by the algorithm.

YouTube SEO is essential to look into. Determine your target audience and do your keyword research. Video title is still the most essential aspect of YouTube search engine.

Video Creation Process is another important tool to increase your channel performance. Focus on quality. Do your research on the YouTube homepage, YouTube website, suggested videos section, and other platforms to see what kind of content your competitor creating.

Are your competitors use longer videos? Perhaps using vertical videos. Check your YouTube channel watch history, and average video watch time, then plan your next video.

Lastly, use YouTube thumbnails efficiently. A video thumbnail is like a book cover for a video. Make sure it gets the attention.

Check your click-through rate to analyze your channel’s current performance.

Do SMM Panel Services Work for YouTube?

The Social Media Marketing(SMM) panel provides services for every social platform there is. SMM panel services include increased interaction by subscribers, views, watch time, and such metrics organically.

If you are considering your options about whether to get professional services for YouTube, could be your best solution.

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